SEO could benefit many businesses that are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment. The SEO industry has also attracted a lot of cowboys who employ “black-hat” techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical “White Hat” techniques. Businesses that unwittingly employ an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they will see a negative effect on their search engine rankings. The black hat buy SEO backlinks offers quick fixes and is usually long gone by this point!
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What’s with all the Hats?
The term “Black Hat” comes from the old western movies, the bad guys always wore black hats! The good guys wore white hats; you will hear ethical SEO referred to as “White Hat” SEO. Remember the bad guys always got their just deserts!
What should your SEO be doing for Your Business?
It is important to know exactly what your SEO will be doing for you and how they will provide you with measurable results. Be wary of any SEO who offers a guaranteed ranking, it is impossible to guarantee a ranking with Google or any other search engine! Without conducting keyword research it is impossible to tell how likely the success of an SEO campaign will be and how long it is likely to take. SEO is an ongoing process of research, testing and analysis. It takes careful planning to identify the best keywords and to then put a solid strategy in place to rank for those keywords.
On-site and Off Site SEO
SEO takes into account factors that are both on-site and off-site. On-site SEO entails an analysis of your website. It involves looking at many factors including the site structure, use of keywords, the sites content, page loading times and the HTML and CSS that the site is built with. A good SEO will start by analyzing your site and making recommendations to improve an optimize the site for both users and search engines. Off site buy quality SEO backlinks involves creating relevant backlinks from other sites to yours. Each backlink is counted by the search engines as a vote for your site. Websites are given an authority score called Page Rank. Each time a site links to you it shares a little bit of its page rank with you, links from high authority sites share more of this page rank than lower authority sites. Incoming links to a site are known as backlinks.
Where Did You Get Those Links?
You should ask your SEO how they will create backlinks; a good SEO will try to build a varied backlink portfolio for you. This portfolio should include high value links that are found in bodies of text such as blog posts. These usually carry the most page rank but also require the most work as the SEO will need to build connections with blog owners and often provide the content themselves. Any good SEO will look for quality over quantity, anyone promising a high number of links is probably best avoided. The search engines like to see “Natural Links of Love”, a few high quality links will go a lot further than many low quality links. Other linking strategies include using quality business directories or commenting on blogs and forums as well as using social media and social bookmarking sites. Link exchanges are best avoided as these two way links don’t look like natural links.
